Creative Management Tools, Inc. | Boston

StoryBoards,, 
Production & Online Publishing

Creative Management Tools creates Corporate Videos, Media Libraries, and Social Networks Campaigns

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StoryBoards™

  • Organize Video Libraries
  • Video Campaigns
  • Corporate Communications

Production

  • Motion Picture Production
  • Creative Treatments & Scripts 
  • Graphic Design & Animations

Online Publishing

why work with us?

Over 200+ Successful Projects and Still Counting

Research & Approach

Planning is the most integral factor in any project, and we take this very seriously. We assemble a team of experienced professionals, including a subject matter expert, creative director, and graphic artist, who collaborate closely to create detailed StoryBoards, timelines, and budgets.


Design & Produce

At our creative media production studio, we understand the importance of having an impactful presence on-screen and online. That's why we bring together the best elements for success with a creative director, scriptwriter, and production crew based locally.We work with our clients to create engaging stories that captivate audiences and provoke conversation.

Management & Goals

Our research process is thorough and meticulous. We use a variety of methods to identify current trends, customer insights, competitive analysis, industry research and more. Our subject matter expert will also conduct interviews with stakeholders and subject matter experts for further insights.
 We target your audience, place ads, and schedule posts on social networks. 


about us

We leverage 20+ years experience to make your project a success

Corporate Communications, Media Libraries, and Social Media platforms are constantly evolving. With CMTv's expertise and accomplishments, we have the knowledge and capability to create content that is tailored to the most recent trends and publishing processes. By doing so, we can provide our clients with a fresh perspective on their projects.


CMTv created, produced & publish two medical video libraries

1/2 Billion views on YouTube 

PreOp.com | Patient Education

  • Researched the aging of America for procedures
  • StoryBoards™ revealed a "donut" format (used in advertising)
  • Certified Scriptwriters and Medical Illustrators created the story
  • Editors cut to a module publishing structure
  • Post to LinkedIn, Facebook, Instagram, Twitter


The PreOp® Surgery Video Centers & PostCare™ Discharge Video Series  

  • over 1000 hospitals
  • 1/2 billion online views worldwide.
  • modules offer iterations with over 1,200 videos available.
  • 25,000 comments create testimonials, social posts, and ads

CMTv began by creating & producing three libraries  for 

Thomson Reuters Delmar Division.

  1. Nursing Assistant
  2. Medical Assistant
  3. Longterm Care Assistant

Each series includes 25-30 videos supporting a textbook and in-class instruction.

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Corporate Communications


CMTv produces corporate videos that tell stories:

  • 100-year-old Stone & Webster,
  • LL Bean "Polartec" 
  • Bose "Sound Through Research"
  • Thomson Reuters, Delmar "Medical Assisting Video Series"
  • Schlumberger "Health, Life, and You" 
  • KPMG "Personal Financial Counseling" 
  • American Optical "A Bridge to the Future"

And so many more corporate marketing, employee education, products/services promotions, and communications.

 Client Video Demos

Social Media Platforms & Ad Campaigns

The Drivin South Band - EPK and Social Media Campaign:

"Our rock and roll band's EPK (Electronic Press Kit) is a dynamic showcase of our music and image. It includes a captivating bio, high-quality photos, and professional videos of our live performances and music videos. We feature press reviews, notable collaborations, and a list of upcoming shows and tour highlights. The EPK provides easy access to our social media, website, and music streaming platforms. It's a powerful tool for attracting fans, securing media coverage, and booking exciting opportunities in the music industry." - John Samellas Director/Editor

Plus, we have years of experience in managing campaigns across a wide range of industries -- from video libraries and consumer products to branding. Most notably, our PreOp® Patient Education library receives over 1 million monthly views worldwide on YouTube. With our help, clients have seen their marketing efforts really take off! 22 million views October '23

Liz Novack Events offers unparalleled expertise in the event planning world.

"Our innovative and thoughtful work is backed by over twenty years of experience in domestic and International meeting and event management." - Liz Novack


CMTv StoryBoards - The Best Way to Produce Videos on a Budget

CMTv StoryBoards provides a solution to the various pain points associated with video production. Our methodology helps set accurate budget expectations and provides a realistic timeline that works for both CMTv and the client.


What is a storyboard?

CMTv StoryBoards are a great tool for any video production, helping you to stay on budget, timeline, and achieve the desired output. These storyboards are database driven so that you get an accurate shot list and can choreograph your shots before getting on set or into pre-production. CMTv StoryBoards help to keep everyone in your team knowledgeable and up to date with any potential changes. They allow everyone involved in the production process to have an educated understanding of what needs to be done, when it needs to be done, and helpfully break down large tasks into manageable objectives. You'll be feeling happy and confident when creating CMTv StoryBoards!

What are the benefits of using a storyboard?

CMTv StoryBoards offer a unique and efficient way to plan out your video production strategy. In using CMTv Storyboards, you can create an accurate budget and timeline as well as develop a database driven shot list prior to your production start date. This helps save time during the pre-production process, which in turn comes with a multitude of benefits. CMTv StoryBoarding can provide you with a realistic timeline and quantifiable budget for your project that will ensure you have an educated base when starting the production of your video work. CMTv StoryBoarding is an invaluable tool to help make sure you are happy with the end result of your project.

Why is a storyboard important?

CMTv StoryBoards are designed with helpful, friendly and professional video production in mind. Through CMTv StoryBoards, you can gain an educated and happy outlook for your next video production by utilizing the accurate budgeting tools, creating a realistic timeline and benefiting from CMTv's database driven shot list. CMTv StoryBoards will not only help support your allotted budget and timeline but also provide additional ways to store and access footage. With CMTv StoryBoards, you can be sure your video production is top notch!

What if I don't use a StoryBoard?

Working without a CMTv StoryBoard obviously has its limitations and it’s important to factor this into your work plan. Without a CMTv StoryBoard, it may be harder to know where you’re going, what needs to happen when and how much it should cost. It's true that CMTv StoryBoards can save you time, money, and stress in pre-production. However, if you decide not to use them, then its even more important to have very clear plans regarding your project's budget and timeline. Both of these should be accurate and realistic so that there's no chance of over or under spending during production. This ensures your team knows which shots are needed for the project so everyone stays organized on set and production runs smoothly.

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Our Partners

This award winning team has worked together for over 20 years!

I help clients tell their stories. Whether writing a script, web content, or social media posts, we work together to find the right words and the right messaging to reach targeted audiences.

Liz Goldsmith

Scriptwriter & Marketing

I will work with you from concept to completion, combining my unique graphic sensibility with my master-level ability to illustrate, guaranteeing that you will end up with a unique, dynamic, visual presentation.

Alfred De Angelo 

graphics& Illustrations

Patty is a Producer, dedicated to providing clients with results-oriented online content.
This is achieved through developing scripts and storyboards that engage the clients targeted audiences, and key messaging. This process brings the clients vision into reality, resulting in successful online social media campaigns.

Patty Dinatale

Producer

I take enormous pride in my ability to continuously deliver value from enterprise-scale E-Commerce and API Management solutions. My past experience demonstrates a proven track record of success implementing a wide range of platforms; utilizing best of breed vendor products along with highly specialized custom-built applications.

Kris Kleva

Experienced Technical Leader, Evangelist and Community Organizer specializing in e-commerce, UAS and Cloud Computing

Directing and Editing, I give our projects a strong continuity from concept to deliverable. As Publisher of several video libraries and facilitated by content management, we prepare our digital content for successful eMarketing campaigns.

John Samellas

Director/Editor/publisher

I spent 9 years in-house at Biogen as their  International Marketing Manager. Two of those years were spent in Paris where I coordinated all of their International meetings, events and conferences. I also organized training and product launch events for the European countries that approved their drug. One of my highlights was producing a product injection video with Patients from around Europe. I love to travel and work with individuals and organizations, locally and around the world. 

Liz Novack

President, Liz Novack Events

Client Video Demos

PreOp® Surgery Centers | 80 titles

L.L.Bean | Polartec

Bose | Better Sound Through Research

American Optical | A Bridge to the Future

Speak to our Director

Come join us to create a clear concept and vision for your project! Our team of experts, including a director, scriptwriter, and graphic artist, will work with you to quickly and easily get your ideas down with CMTv StoryBoards. We look forward to having you become part of the creative process!